New design for Aller Aqua
In order to keep our materials up to date with the growth we are experiencing and our current strategy; Grow Together 2019, we are now launching a new design on all our materials – from email signatures to printed brochures, from social media to feed bags.
The new design is the next step in the process we recently initiated to commit focus to the local factories, as well as implementing a dedicated group management team to strengthen our global growth. The new design reflects the progress we have made and where we are heading.
In an increasingly digital and fast-paced world it is important that we keep up to speed. We do this by continued emphasis on R&D, Quality and the latest production techniques, but also with our new appearance which signifies who we are as a company – innovative, flexible, customer focused, we share our knowledge and we are present where our customers are. The new graphics, font and colours do that by bringing our visual appearance up to date with a modern look, fresh colours and new materials.
Despite the changes, we continue to live by our values and will maintain two important things! Our logo will remain the same; only the colours change. We will also maintain our tagline: Let’s grow together! It is the basis for how we conduct business – we want to grow with our customers, partners and aquaculture in general.
“The new design is in keeping with our Scandinavian roots, and emphasises pictures from the world of aquaculture, as well as a clean basic design to create balance. Just like the feed we produce, our materials express quality and an in-depth understanding of the aquaculture business around the World. Pictures will be focused on the species of fish we deliver feed for, our excellent feeds and our customer sales support in action. The colours are light and modern, and complement our communication.” explains Katrine Evans, Marketing Project Manager, Aller Aqua Group.
You will see increasingly more of the new design which will be rolled out across our website and materials shortly. We hope you like it!