Eastern Europe

Aller Aqua Group’s latest factory is based in Serbia

Factory number 7 ensures strategic position for Aller Aqua in Balkan

The Serbian factory is Aller Aqua’s seventh, and is situated strategically in Secanj, Serbia, close to the Romanian border. From here a dedicated Serbian team are ready to make an impact on the market for particularly carp feed. Petar Pejčić and Dimitrije Matic will head the factory, supported by Aller Aqua’s head office.

CEO and owner of Aller Aqua, Hans Erik Bylling, explains: “We have been present in Balkan for a long time, and had a wish of dedicating more resources to the area. Then we had the opportunity to include Petar and Dimitrije in Aller Aqua, and shortly after we found the factory. The plan really fell into place. We are in a phase of rapid growth, and we are pleased to include Balkan and specifically Serbia in this growth. We see a lot of potential here.”

Aller Aqua produce feed for more than 30 different species of fish, and Carp is one of their core species. Carp production in Serbia accounts for approximately 85% of the country’s total aquaculture production, and this is where Aller Aqua will focus their efforts.

Executive Director for Aller Aqua Balkan, Petar Pejčić, explains: “We have moved very fast since joining Aller Aqua. I am very proud to be in charge of Aller Aqua Balkan and look forward to selling even more quality carp feed to our customers in Serbia. One day we hope to start export to other markets, but first we need to ensure a solid foundation locally.”

The factory is effectively up and running but will host an official inauguration in the spring. There are further plans to expand the premises. Last week an export license was secured for CEFTA and EU countries.